THE ISSUE: CREATE AN EXCITING VISUAL THEME & EXECUTE ACROSS PRINT MEDIUMS
Shell Point Retirement Community presents a series of concerts in the fall and winter each year. During my tenure there, I came up with a themed campaign for 3 series. This particular one is taken from the 2015-2016 season that I dubbed "Music in Motion".
The final brochure was printed in full color and was paired with a concert guide-book, ticket design and multiple ad designs.
PROJECT DETAILS:
Client: Shell Point Retirement Community
Date: 2014-2016
Type: print, branding, design, music, brochure, concert
Site: Visit Website
MY ROLE:
BRANDING & PRINT DESIGN
BRANDING & PRINT DESIGN
My goal here was to create a style that was very rich in color and directed by the passion of the music. The collateral that was created included the following brochure, program guide, artist inserts, tickets and ads for numerous news and lifestyle publications.
THE CLIENT: SHELL POINT RETIREMENT COMMUNITY
A leader in retirement communities since 1968 - and now Florida's largest single site CCRC - Shell Point is a multi-faceted organization. This continuing care retirement community provides independent living, assisted living, skilled nursing, and a variety of amenities and support services for people 60 and older.
